Protect your NRR. Fractional, focused, full-time impact.
We provide commercial execution and renewal architecture designed to defend and grow enterprise recurring revenue – without adding headcount.
What makes a retention agency worth starting from scratch?
Chris King built NRR Labs after years inside high-growth B2B SaaS, watching good products lose revenue to renewal systems built for convenience, not retention.
The hands that read your renewal data
We are a small, focused team that brings deep commercial execution and churn expertise to every engagement. No bench of junior associates. Just sharp, experienced operators.
Founder & Fractional Retention Officer
Chris King
15 years in enterprise SaaS commercial execution. Designed renewal architectures for companies with $50M+ NRR. Built Customer Advisory Boards that actually surface churn signals before they become losses.
Renewal Operations Lead
Priya Sharma
Former VP of Customer Success at a Series B analytics platform. Specializes in building repeatable renewal playbooks and training internal teams to execute them without creating friction.
Quarterly business reviews that defend your revenue base
Founders and CROs bring us in when churn signals surface. Here's what they say about working with a fractional retention partner.
We found ourselves in a high-value account negotiation and had no internal playbook for it. Chris saw the renewal pattern immediately and closed the gap inside two weeks. One fractional executive, no new hire.
David Chen
CRO, Series B SaaS
Our Customer Advisory Board was a board meeting with no agenda. NRR Labs re-architected the entire structure. Now it surfaces renewal risks before they hit the forecast. That alone justified the engagement.
Jessica Tran
VP of Customer Success, Enterprise SaaS
I needed a churn deep-dive on a shrinking account cohort. The report was specific — which contracts were slipping, why, and what commercial lever to pull. No fluff, just a clear path to recovery.
Marcus Webb
Head of Revenue Operations, Mid-Market SaaS
4 questions we hear most often
Quick answers to common questions about how fractional retention works.
What does a fractional retention engagement look like?
We start with a churn deep-dive to map your renewal architecture. Then we build a cadenced commercial execution plan — no fluff, just the leverage points that move NRR.
How is this different from hiring a full-time VP of customer success?
You get executive-level renewal strategy without the overhead. No salary, no benefits, no ramp time. We align to your specific renewal week and quarter-end cycles, not a 40-hour desk.
What size of company do you typically work with?
Early-stage B2B SaaS companies with an enterprise account base where founder-led renewal is no longer scalable but a full internal hire isn't justified. Think 10 to 50 named accounts with six-figure ACVs.
Do you need access to our CRM or customer data?
Yes. We need read access to your CRM and your customer health scoring. The churn deep-dive depends on real deal-level data. We sign NDAs and treat your data as privileged.
Still have questions?
Email us directly. We respond within one business day.
Let's talk about protecting your renewal base
Send us a few details about your current churn situation, and we will follow up with a clear next step. Usually within one business day.